CORPORATE VISION
OUR MISSION
BRAND CONNOTATION
DELICACY
Core content of brand
It is a key to win the trust of consumers. For decades, the company has maintained its Xian status through continuous innovation and creatively proposed the concept of Xian Index. It has taken the lead in applying the principle of multiplying Xian to modern industrial production and continuously creating new consumption demands in the umami market. Lead and upgrade the taste industry revolution.
AFFECTION
Emotional support point of brand
Totole loves to serve the consumer wholeheartedly, treating the consumer like a family, always considering it for the consumer and meeting consumer needs. At the same time, Totole is trying to create a family atmosphere and advocate a family-centered family culture to make the lives of consumers perfect.
TECHNOLOGY
Core driving force of brand
For decades, Totole has been committed to the research and development of Xian science. While maintaining its leading position in technology, it also has maintained a leading position in the industry for a number of product indicators. At the same time, it took the lead in drafting relevant industry standards and national standards, and actively promoted the development and progress of the condiment industry.
FASHION
Image performance of brand
The brand packaging design and brand advertising film reflect the stylish brand characteristics, leading the industry's new trend. Fashion is the internal resonance of the Totole and the consumer.
HEALTH
Development standard and direction of brand
Totole’s responsibility is to bring healthier products to consumers. All products must meet high-quality standard and fully satisfy the health needs of consumers.
DEVELOPMENT CORNERSTONE
QUALITY
Quality is the life of an enterprise, and "high quality" is the cornerstone of Totole's continued success. From the very beginning, Totole has realized the importance of food hygiene and safety to a food company, and has been regulating its operation with high standards and strict requirements. We pay attention to the quality and safety control of raw materials at source, and adhere to the supplier management model of "strict selection, win-win, and sustainable development". It ensures the quality and safety of the high-risk raw animal and plant materials by promoting suppliers to build their own breeding bases, scientifically selecting nutritionally balanced feeds, and strictly monitoring the soil conditions of the production areas, thus providing a guarantee for the realization of "the same source of taste and material" and the achievement of "good taste". Based on risk management thinking, we implement preventive management for the whole process of product manufacturing, set up each quality control in each link, such as raw material acceptance, production processing, finished products out of storage, storage and logistics, etc., and pursue one-time production of qualified products. In the road of Totole's growth and development, the company has introduced international advanced quality and food safety management standards, such as HACCP, ISO9001, ISO22000, FSSC22000, etc., and integrated the essence of the company’s management over the years to build a multi-system integrated quality management system that meets the actual operational needs and is rich in Totole's characteristics. The system covers all aspects and processes of the company’s product development, supply chain, production, sales and service and brand building, thus escorting the company’s full speed forward.
SAFETY
Safety is a fundamental part of a company, and "Safety Matters" is a commitment that Totole has always maintained. We are committed to preventing work-related accidents, injuries and illnesses, and protecting our employees, contractors and others in the Totole's value chain. Safety is an uncompromising priority in our culture. We encourage and require each employee to play an active role in providing a safe and healthy work environment by setting high standards for promoting safety and health awareness or knowledge to employees, contractors and others associated with or affected by Totole's business activities. We promote the safety leadership of management, safety management system certification, hidden danger investigation and rectification, safety production month, activities such as "everyone is a safety officer", "safety starts from me" and safety knowledge competition. Meanwhile, "Totole Safety Education Experience Hall" will be open to society, serving both employees and society. It will pass Totole's knowledge and concept of safety to more people directly and construct a safe and harmonious employment environment together.
COMPLIANCE
Compliance is a basic requirement for all business development. Totole clearly points out that "compliance is the uncompromising cornerstone of all businesses". The compliance management system is built up by system formulation, compliance culture implementation, compliance training, reporting and inspection, supervision and execution, post-event accountability, discipline and prevention, and handling of litigation cases. With the continuous improvement of the compliance management system, both the company staff and upstream and downstream enterprises can follow the "strict requirements" of Totole. They can strictly comply with the rules and regulations of Totole, and achieve the prevention of compliance risks beforehand. We also make full use of compliance inspection and compliance due diligence to achieve effective detection and supervision during the process. Risks cannot be eliminated, and part of the non-compliance risk will always become a reality. The company will firmly dispose of non-compliance items, give full play to SpeakUp (a complaint reporting system), and speak up the non-compliance items by your side. The accountability should be compliant and employees' illegal, irregular and disciplinary actions should be held accountable to achieve compliance after the event, and ultimately ensure the overall healthy and sustainable development of the company’s business.
SUSTAINABLE
2021----
Totole considers sustainability as one of the “four cornerstones” of its business development. As a member of the Nestlé family, Totole is strictly aligned with the “Nestlé Net Zero Carbon Roadmap” and has made a solemn commitment to achieve the goal of net zero carbon emissions together with Nestlé Group by 2050.
As one of the benchmark enterprises in the domestic seasoning industry, Totole, with the corporate vision of “Totole makes life better”, has always taken sustainable development as one of the “four cornerstones” of its corporate development, and as a member of the Nestlé family, Totole has solemnly committed to achieving net zero carbon emissions together with Nestlé by 2050. Under the commitment, we will continue to deepen the practice and implementation in four areas: low-carbon manufacturing, sustainable packaging, green logistics and internal and external communication, with the “Net Zero Carbon Roadmap” and the national “Double Carbon” target policy as the guide.
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Low-carbon manufacturing
Totole focuses on reducing carbon emissions by reducing waste, using new technologies and new energy sources.
• Totole was awarded the title of “Green Factory” (4-star) by the Shanghai Municipal Commission of Economy and Information Technology in 2020.
• Totole was awarded the title of “Shanghai 2022 Green Supply Chain Management Enterprise” (5-star) by the Shanghai Municipal Commission of Economy and Information Technology in 2022. -
Sustainable Packaging
Totole continues to make its efforts in three areas: reduction of virgin plastic use, recycled design and plastic recycling neutrality. The goal is to achieve 100% recycled or reusable packaging by 2025; and to reduce the use of virgin plastics in packaging by one third by 2025.
• Eliminating carton lamination;
• Changing chicken bouillon seasoning cans with dark lids to light colors;
• Replacing bottle caps of Maggi seasoning 800ml;
• Reducing weigh of 1.8 Soy sauce PET bottle;
• Entrusting a qualified third party to recycle and reuse waste flexible packaging generated by the factory.
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Green logistics
• Actively promoting greener transportation , for example, increasing the use of electric new energy vehicles; at the same time, the company is the first to introduce the use of hydrogen energy logistics vehicles in the industry;
• Optimizing transportation, for instance, increasing the proportion of railroad and waterway transportation and optimizing transportation routes;
• Improving vehicle loading rate including optimizing cargo loading method and improving unit vehicle loading capacity to reduce the total amount of vehicles required for logistics, thus reducing energy consumption;
• Increasing the number of direct factory shipments to customers and reducing carbon emissions.
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Internal and external communication
• Green office and promotional activities for employees: advocate all employees to save energy, reduce waste and use recyclable products in daily life and work;
• Promoting sustainable development roadshow for Totole employees, and guiding each employee to be a sustainable development ambassador;
• Linking up with upstream and downstream partners in the industry chain to carry out recycling projects for waste flexible packaging. Cooperate with Yonghui Supermarket to set up plastic packaging recycling machines in supermarkets to build a closed-loop recycling system for plastic food packaging together with consumers;
• Totole joined hands with “Love Sorting and Love Recycling” to bring sustainable projects down to the community, advocating accurate delivery and recycling of recyclables in several communities in Yangpu and Hongkou Districts in Shanghai, and returning leisure benches made of recycled fiber-plastic panels mixed with used clothes and plastic to the community.
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Honors
• Major Sustainability-related Honors in 2022;
• 2022 Double Carbon Action Contribution Award by the Organizing Committee of the 2022 Charity Festival;
• 2022 Green Sustainable Development Contribution Award and 2022 Outstanding Green Communication Award from the organizing committee of Zero Carbon Festival 2022.
COMPANY CULTURE
GLORY
Totole serves consumers as the most exalted guests and considers a matter from consumers’ view.
GOOD QUALITY AND TASTE
Totole serves consumers as the most exalted guests and considers a matter from consumers’ view.
SICERITY
Totole insists to treat every people and everything with sincerity and upholds the integrity of management. Creating high quality products to consumers, profit for shareholders, value of sustainable development for cooperative partners and continuous wealth for society.
CORPORATE VALUES
Five benefits: good for society, good for enterprises, good for shareholders, good for employees, good for ourselves.
